Our world is rapidly digitizing, which is why UI has been a hot topic for nearly 10 years. At the same time, it also means that as designers, we are more than ever dedicated to creating high-quality UI to make users can’t help carrying on it. We need good UI and good design.
We have been pursuing good design, excellent design, unforgettable design. We believe that design trend can be traced, measured by mature and considerable standards, and it can be even existing as the direction of our design.
From websites to mobile phones, from home thermostats to car control panels, all these UIs constitute our daily digital experience. More and more screens and more digital content make us more and more eager for high quality UI design.
- Simple and Concise
Excellent UI interfaces are invisible, because gorgeous decorations and unnecessary elements have been eliminated. Obvious page logic and intuitive elements constitute such a UI interface. Before you add any elements, it’s best to ask yourself, “Does this function affect the user’s existing tasks? Is it really necessary?” Start by limiting the elements in your UI to what is necessary and focusing on the core user experience.
About design a simple UI interface, Maaemo’s products are outstanding in this respect. On the website of this Norwegian restaurant, what you see is the reservation form. Other minor items are hidden in the menu to avoid confusion. Instead of wasting time browsing back and forth, users go directly into the booking process.
Distinctness should be a basic property of all UI interfaces. Keep in mind that your UI interface exists to make it easier for users to interact with your system, and they will be frustrated if they don’t understand how to use it.
At this time, don’t forget the principle of ” Simple and Concise” at the beginning. Try not to use long, complex and hard-to-remember text labels in the UI. Your users will not spend time reading or appreciating them. The more complex and “unique” they are, the more they will affect the overall user experience.
Don’t use more words to express things that can be explained clearly by one word to save users’ reading time and reduce cognitive fatigue.
Whichever designer wants his design to bring a consistent experience to users, right? Consistent design allows users to quickly recognize and familiarize themselves with your design patterns and quickly adapt to the overall experience on this basis. People are eager for regularity and consistency, and also want to verify the consistency of their “discoveries” in practice. Therefore, users are looking forward to exploring more content with the help of their own experience, and exploring whether it is effective depends on whether the consistency of design is good enough.
An important goal of user experience design is to enable users to manipulate UI interfaces intuitively. So, how can we make users more “intuitive” to complete the interaction? Users need to be able to understand the content naturally, so it’s not difficult to operate. That is to say, you need to make users familiar with your interface.
The Hamburg icon is a typical example. Now when the user sees the hamburger icon, he understands that it represents the menu. When users cannot find the expected function or service in the interface, they will actively look for the hamburger icon, hoping to find what they need in it.
Born Shoes takes full advantage of this, putting familiar shopping cart icons in familiar locations and users will know how to use them.
5. Visual Hierarchy
The visual hierarchy of UI interface is a very important and often overlooked property, which can help users focus on important content. If you want everything in the interface to look important, you simply overload the information. Ultimately, it just makes the whole design look messy.
Different sizes of texts, different colors and different controls should eventually be collocated with each other, forming a hierarchy, presenting priority to users, simplifying the complex structure to help users complete their tasks.
Just like Captain Cook, it uses color to create a visual hierarchy, attracting users to pay attention to specific parts of the website. The buttons in the website are very conspicuous in the whole design and guide visitors to click on them.
(image source: mulberry.com)
The ultimate goal of your UI interface is to take users to complete tasks, achieve goals, or go to the page they want to visit. Different processes require different requirements, but the best UI design has a common feature: high efficiency. Task analysis is the most effective way to improve interface efficiency.
Once, Mulberry increased user efficiency on their activity pages, helped users select holiday gifts faster, and reduced the cumbersome search and thinking process.
7. Interface Response
UI interface response involves all aspects of experience. First of all, the UI interface should respond quickly, and the whole system behind it should be able to respond quickly. Otherwise, the user will be frustrated if the response is not fast enough, and the slow process of loading web pages will be maddening.
In fact, if your website is not loaded in 3 seconds, you will start losing visitors. According to Kissmetrics, more than 40% of visitors will leave after loading speed exceeds 3s, and more users will leave with the increase of loading time.
In addition, the response of UI interface is reasonable, and it is enough “humanized”. When users click on the interface elements, users want to know whether their operation is successful, and at this time, reasonable and fast interface feedback is very important. For example, when a user clicks a button, the status of the button changes accordingly.
Reasonable interface response makes UI more humane, reduces errors, and allows interaction to enter a truly virtuous circle.