5 Reasons it’s a good idea to sell on AWS Market


What is AWS Marketplace?

Smart businesses are always looking for smart ways to make their businesses run smoothly and effortlessly.  One question they might have is how to sell on AWS marketplace and what exactly it is. AWS Marketplace is a digital storefront that business owners can use to look for, buy,  and manage third-party software, services, and data that they need to build solutions and run their businesses.

 AWS Marketplace includes thousands of software listings from such popular categories as database, storage, security, networking,  business intelligence, and professional services that can help you manage and support those solutions.

When you use AWS Marketplace, software licensing is simplified for business owners and AWS Marketplace includes data products available from AWS Data Exchange.


Here are 5 More Reasons it’s a Good Idea to Sell on AWS Marketplace:


We all want visibility for our businesses! When you list a product in the AWS Marketplace, you are giving is great visibility among the community of AWS users. How is that?  AWS’ popular placement in the market, and AWS Marketplace’s search tool organically brings to light relevant products to potential customers.


AWS customers are more confident in software vendors  listed on AWS Marketplace than other companies because each product is scanned and reviewed by the AWS team. This way, customers know that they are buying an AWS-approved product.

Flexible Pricing Options 

Each product sold as AMIs through AWS Marketplace can be billed on an hourly or monthly basis. This allows software vendors to not need to develop a software deployment system and billing infrastructure. Some vendors choose the monthly billing option for Cloud Protection Manager, and other such as Big Data applications prefer hourly-based pricing. It all depends on what is best for your business.  Flexible pricing options also include free trial, hourly, monthly, annual, multi-year, and BYOL, and get billed from one source. AWS handles billing and payments, and charges appear on customers’ AWS bill.

After you are registered as a seller, you can easily use the AWS Marketplace Management Portal to manage your account and access usage reports for your products.

Annual Subscriptions

Annual subscription is automatic, hassle-free and allows companies to offer discounts to long-term customers while taking in revenue upfront.

Delivery, Tracking, and Usage Reports

AWS Marketplace ensures that only employees of companies that are subscribed to your listed product can use it along with the AWS cloud.  AWS Marketplace provides daily reports that indicate a number of customers that are subscribed.

How to become an AWS Marketplace seller?

If you decide to become a vendor, you can find out by completing a seller registration publicly available software that fits best into one of the store’s supported categories. To qualify, vendors must also have “a strong track record of customer satisfaction” and be able to provide tax information for paid AMI products. They must be able to demonstrate clear business operations and ethical practices. Another requirement is they must place high priority on keeping their products up-to-date and virus-free.

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