7 Smart Ways to Cheaply Market Your Small Business

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The idea of marketing your business can seem like a scary task, especially if you are a small business that doesn’t have a huge disposable budget. No need to sweat it, marketing doesn’t have to cost you hundreds of dollars. There are endless ways to cheaply market your business.

2.  Social Media Ads

You don’t have to spend a lot to advertise on social media. Effective social media marketing starts with knowing exactly who your most important audience members are by using such things as Facebook ad creative,  allows you to tune in to your niche audience at just dollars a day.

3. Start an Email List

 An email list is a must! Investing in a reasonable email service allows you to  share a little bit of that knowledge for free to entice customers and prospects to give you their email information. Create a signup form and place it on all your social media channels.

4. Turn Your Customers Into Salespeople 

Referrals are golden!

But how can you persuade customers to recommend you online? Just ask! Giving a customer a little nudge can be worth its weight in gold, and lets the customer know that you value their opinion.

Offer a simple incentive like a discount on their next purchase, or an entry into a raffle if they give their input.  Always say thank you for good recommendations, and respond graciously to all online review.

5. Guest Blogging 

Guest blogging still working in the business world. If you’re just starting out, research companies that compliment your product or service (no competition!) and ask to guest post on their blog. There are even some blogs that have an info page on guest posting. Even if you have to pay to guest post, most are not that much to piggyback on a bigger blog for potential new customers!

6. Create Informative Infographics

Pinterest loves infographics and so do customers! Create an infographic from a blog post and pin it to pinterest with a link to your blog.  This will allow the information and statistics you’re trying to share to be more readily for your reader.

Make sure they are eye-catching, informative, and engaging. You can use free online tools like PicMonkey to create a stunning infographic. 

7. Ask for Help

Don’t be afraid to ask for help to invest in your business. Asking for money can be a marketing tool as well. Think “crowdfunding”  to get your business off the ground. It’s a way to bring in new customers as well. Start a campaign on places like Kickstarter, a business crowdfunding platform launched in 2009, has helped over 150,000 businesses and projects collectively raise $4 billion in funding.

 

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