5 Reasons Public Speaking is Vital for Your Business

public speaking

Why Is Public Speaking Important?

The definition of public speaking is simply: an oral presentation in which the orator delivers a discourse to an audience. In the context of business communication, public speaking may have several applications. Public speaking is important for your business, because it can be used for motivating your employees, deliver presentations and even training exercises.

When you develop public speaking skills, you can deliver information in a way that makes the listener eager to hear more. As a form of marketing, public speaking must be presented in a way that appeals to your audience and get its message across succinctly. A public speaker represents a business, so they must be able to persuade listeners, whether it’s to buy a product, service, etc.

With this in mind, here are five reasons why public speaking is vital for your business growth:

1. To inspire others

One of the most important skills public speakers can have is the ability to inspire others. And this skill is just as important offstage as it is onstage. Inspiring an audience of event attendees is a great way to keep them engaged, but inspiring coworkers and employees is how you get your team to share your vision and work toward a common goal, all while building a positive company culture.

2. Builds confidence

Public speaking is a great confidence builder. This comes in handy for self-promotion of your business. Business owners have to be their own PR team and should take every opportunity that comes their way to network and promote their business. Public speakers like Sam Haskell, have learned to feel comfortable when speaking to large audiences, pitching to investors, or fielding questions from attendees.

3. Teaches a leadership skill

Most people don’t realize that public speaking is really about listening, and good listeners make the best public speakers. When putting together a presentation, keep your audience’s questions in mind.  When you listen and understand your employees’ concerns, you can build the most effective team. This works with your customers as well so you learn how to serve them better. Another leadership skill public speaking teaches you is to become a better critical thinker. These leadership thinking skills can help you improve the outcomes of your sales calls.

4. Promotes soft selling

You may not be selling something directly during your presentation, but you certainly can convince an audience that you can provide solutions to their problems. So, basically, it’s the same as “soft selling”. As a public speaker, you can use your words to This type of selling is incredibly effective in real-world situations where overtly selling or being overly pushy is not welcomed. Public speaking ultimately teaches us how to sell our expertise.

5. Develops the skill of persuasion

The number one job of public speaking is to persuade your audience to recognize you as a thought leader in your industry. This power of persuasion is equally important offstage when you’re pitching a client, answering employee concerns, or convincing the editor of a local publication that your new product launch would make a great article.

 

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