Your clients (homeowners, landlords, restaurants, etc.) are looking for the most trusted and efficient pest control company to keep rodents and insects away from their businesses.
You know this, but how do you set yourself apart from your competition?
Here are 4 Pest Control Marketing Ideas to put to use to help grow your business.
1. Start Networking
You’re the face of your business, so networking is a very important to gain trusting customers. This means you should always be prepared to talk about your company and the services you provide. Always carry business cards with you, update your online social media platforms, and join networking platforms such as LinkedIn to network with other businesses. You would be surprised how other businesses are willing to swap advertising-after all, they are just like you and want to find more customers.
2. Pay Attention to Reviews
Did you know that more than 80 percent of consumers trust online reviews to help make their purchasing decision? Reviews are becoming more and more popular on Google, so it’s important to make sure your customers are happy, so they give a good review of your business. Reviews help maintain a trusted reputation and encourages customers to contact you.
Encourage your clients to let you know if any problems arise, to contact you directly first so you can make the problem right-and do it!
Monitor review sites often and fix any bad reviews along with replying to good reviews too!
3. Use a Reliable Pest Control Software
Running a business requires you to be in a dozen places at once. This can get in the way of networking with clients. A great marketing idea is to get everything automated with a pest control software.
What is a pest control software?
Pest control software is a specific type of field service software designed for use by pest management and control companies and their employees. This software assists with general business tasks, like giving quotes and estimates to customers, and invoicing and billing.
Using software can take care of the day-to-day tasks and let you focus on growing your business. Most customers are unwilling to talk on the phone, wait for a price quote, or call in to schedule a service. Pest control software can engage instantly with new and potential customers in a convenient way that works for them. You can even give your customers access to pay their bill online, view offers, view their account information, or request a new service date.
With all that automated, you have time to market your business instead of being stuck behind your desk.
4. Talk to your existing customers
Building repeat business should be one of your most important marketing strategies. Build repeat business by communicating with past customers. As the season’s change, there may be new pests that your clients need assistance dealing with. One way is getting their email address so you can send them a periodic email letting them know about future specials. Having a list of customers from the previous season and reach out to them with promotional offers with services for the current season.