Though blogs have many benefits, they require time and other resources to make them successful. You have to compete with millions of other people for the same eyeballs.
Competition is good when you are winning. If you are on the receiving end of the competitive edge, you will have difficulties making your blog worthwhile. Thankfully, all you need in a blog a faithful following is great content. To make that elusive content, the first thing you need is to develop a content strategy.
Inside that strategy, include a goal; identify target audience’s pain points and the solution that you propose for your target audience. Once you have your strategy, focus on the following things to boost your content.
1. Develop optimal content
What is optimal content? According to research, highly ranked blogs have an average of 1,900 words. You may think that that is hefty for a blog post. However, most good blog posts don’t necessarily need many words; they need quality content.
In your posts, don’t just tell your client; show him or her what you are writing about. If it is possible, show your audience through visual aids the social proof of your solution to the problem. You can write 1,000 words only and rank higher than someone who has a lengthier blog post.
What you have added in your post will determine how people and search engines will view the content. People will focus on branding while search engines will rely on text. The branding and marketing part is a professional job that you can hire professionals such as Brisbane Company SketchCorp.
If you have borrowed ideas, don’t be too uptight with attribution. It does not hurt to share something worthwhile from other people. It hurts your content if you assume authorship or origin of content.
2. Create click-worthy headings
Did you know that 47 percent of the people click on a headline based on what it promises to deliver? Now you know. The most efficient headings are worthy of clicking because they promise something specific. Headings that have numbers and list type articles have a higher click rate than other types of articles.
When writing a blog, offer your solution or content using any of the 4-Ws. Below are the 4-Ws and an H juxtaposed to a sample blog title(s).
- What: What is content blogging? What is the best time to blog?
- When: When can I post my blog?
- Why: Five Reasons to Blog. Why should you invest in content? Do I need a content strategy?
- Where: Where can you get the best blog content?
- How: Five content blogging tips for beginners.
3. Optimize the content readability and coherence
Many bloggers will tell you that you need straightforward writing. Well, that can be true, but it is not always a golden rule. Content is 100 percent a product of your understanding of your target audience. If your audience wants a jargon-laden material, you have to will offer that.
Academicians prefer walls of texts—in fact, most of them feel insulted by the presence of white spaces between texts. To them, writing in large fonts and adding spaces between and after paragraphs is a sign of laziness.
To most online readers, clear fonts, small paragraphs, and plenty of white spaces work best. You should choose the writing style, formatting style, font, and voice. To a mobile reader, those three traits in a marketing text are assets. A good text has a logical flow, is coherent, and is supported by as many visual cues as possible.
4. Optimize content for SEO and mobile
Optimization is the art of making something ready for a certain task. When making content, you need to make the content ready for many items. Top on that list is search engines because they will determine the amount of organic traffic that you can get.
Search engine optimized content start from the keywords. Choose your long tail and short keywords carefully. Work the keywords inside the content in a natural way. If you are using videos, you can accompany them with transcripts to ensure that the search engine algorithms pick up the keywords.
While working on the keywords, do not forget that blogging should focus on value and not on selling. Keywords should appear as natural as possible because keyword stuffing makes the content unreadable by the human eye. Bad content is a liability to your campaign because people will not share it. They are likely to comment negatively about it, which will affect your efforts.
Optimize content for local search, as it is quite effective at bringing in web and foot traffic. Local search utilizes geographical features such as city, street, address, and such things to bring people to your business.
Lastly, optimize your content to make it compatible with mobile phones. At least half of the web traffic currently emanates from smartphones. With the smartphone market hitting 350 million gadgets annually, there is a reason to optimize everything for mobile.
5. Fortify your content through research and authority
One of the rhetorical appeals used in marketing is about authority. People figured that human beings tend to listen to people who have a sense of authority. Since there is not enough research out there, you can sponsor your surveys and use them in your content.
You can also borrow research and surveys from other sources. You can add excerpts from reputable personalities in the niche area. Reference your work effectively to avoid plagiarism.
You can also group your content. Apart from inbound and outbound links, make it easy for the audience to pick other related content from a list.
The winning content should have a high readability index, be of an optimal length, be SEO friendly, have research backing, and magnetic headings.