Top tips to marketing your blog

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Top tips for marketing your blog

You’ve created and set up a blog, yet the visitors aren’t who you were hoping for or expecting. There are many bloggers stuck in the same situation, and all of them are trying to determine what went wrong. The chances are that you need to head in a new and different direction. Here are tips on how to do so. You may even collect more visitors along the way!


For people to want to read your blog, you need to be pitching it to the right people. They need to be interested in what you are writing, or they will just ignore you and your content. The best things to write about are the subjects you like. It is far easier to remain focused and passionate, and this will show in your posts.

Try to target those people you think would like your blog, follow them on Twitter or Facebook, and see what happens. You can also build your social media followers while you’re at it.

Be different

Keep from writing the same things as everyone else in your niche. Otherwise, your readers will get bored and might stop reading. You want to try and find another angle for your posts, even if it is on the same subject as everyone else. If you are going to write about current affairs and world news, make sure to be honest as there are a lot of fake news stories on the internet, and you want your readers to trust you.

Get your keywords right

Unfortunately, it is not just a matter of what you write; it also matters how you write it. You need to ensure that all the right keywords and links are placed in your post so that Google and the other search engines can find you.

It can make a big difference to your visibility if you use long tail keywords for example. You have to research your keywords and place them in the best parts of your post. Of course, you do not want to overload your post with keywords or that too will cause an issue with search engines.


If your website is hosted on a free site such as Blogger or WordPress, then you might be limiting your number of hits; therefore, you need to migrate to another hoster. It is easy to set up your site and transfer it to another host such as Certa Hosting, who does not charge you for migrating to their hosting server. Alternatively, you can start from scratch and upload to a new location.

Whatever way you decide, having your dedicated domain name is important for your brand and your readers. They want a site that they can remember and go back to time and time again.

These are just a few of the ways that you can increase your chances of getting seen. However, make sure your social media presence is also strong, and promote yourself on as many platforms as possible. Make sure not to overload your followers, though. Distribute blog posts, and refrain from constantly posting about your blog. Also reply to your post comments.

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