Things your Diamond Merchant Won’t Tell You

A few things that your diamond merchant would probably rather you didn’t know when buying diamonds from them.


For the average buyer of diamonds, reliable insider information can be hard to come by, and that is probably the very thing which has led to the success of the industry. I’m not saying that all merchants take advantage of their customers’ lack of knowledge to boost their profits, but some of them might just try. So if you are looking to purchase a stone for any reason, whether it be for jewelry or as an investment, here are a few things you can keep in mind and watch out for to avoid getting the raw end of the deal when you’re buying from any dealer of stones.

  • ‘The Sale’ is a marketing gimmick

It happens often enough that stone merchants advertise sales on stones that had a higher value during some event, like Valentine’s Day or Mother’s day, to clear out ‘old stock.’ The idea of a sale on precious stones is generally utterly misleading. The price of diamonds and other precious stones are carefully controlled by the DeBeers diamond cartel by limiting supply to the public. The result of this is that merchants literally cannot afford to mark down the prices on their goods without going out of business, even if they are a massively successful dealership. If industry elites can’t bring the price down without suffering, then how on Earth can the lesser dealers do it? If a stone is up for sale, then scrutinize it carefully and quiz the merchant mercilessly, the price drop may be a reflection of the quality, cut or clarity of the stone.

  • …but prices aren’t fixed

Many jewelers will use the excuse of DeBeers’s control of the market to insist that the prices of their stones are fixed. Remember that the monetary mark-up given to the item is completely at the jeweler’s discretion, and they are usually open to negotiations. A lot of jewelers won’t advertise that you can knock the price down with a little bit of skill and effort, and rightly so. Why would they make it obvious that they are willing to make less in their extremely stressful business? But if it makes a difference to whether or not a sale is made, you can expect that a deal can be struck with most diamond brokers. Queensland has many jewelers peppered around its reach. So Looking around and negotiating with them will almost certainly turn up some good results.

  • Fracture filling lowers the grade of your stone

Many jewelers parade the restoration of damaged stones with fracture filling as a positive thing in a sale, and when looked at logically, this simply doesn’t make sense. There is a reason that buying a piece with a fracture filled stone is cheaper than others of similar quality, and that is that the stones are less pure since the cracks in the stone have been filled with a type of glass. Brisbane diamond engagement rings with fracture filled stones are impure in comparison to those which haven’t had to undergo the process in an attempt to salvage a fractured stone. You wouldn’t doll out money on a broken car that is being held together with tape, so if you must insist on going for a fracture filled stone, make sure you get an adequate discount that is fair to the quality of the item.

  • Naturally colored stones are not as common as you think

A gradual depletion in mineral deposits has left a hole in the availability of variety when it comes to gems, rubies and other vibrant stones. So if your dealer is trying to sell you one at a ‘good’ price you need to wonder about the sincerity of the item. Many stones these days have undergone a process of dying to meet the expectations of the stones before them. This may not necessarily impact the value of your stone, but I’m sure we can agree that it’s better to know exactly what you’re buying into.

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