1. They generate sales
Businesses need sales. Influencers generate sales, so many brands are jumping on the bandwagon. When influencers talk about your product or service, sales start. Choosing the right influencer dictates how much sales and how long it takes.
2. They create content
Influencers create high-quality, engaging content, which makes it good news for brands. They didn’t get to where they were writing bad content, so they can create user-generated content about the brand they are talking about.
3. They build brand awareness
While influencers do generate leads and sales, the brand awareness they build is different then traditional PR strategies. Exposure is important in the saturated retail space, so the more brand awareness you can produce, the better.
4. They are trusted
Like it or not, consumers are more likely to trust the opinion of their peers than the brand. So partnering with a trusted voice is crucial.
5. They have influence
84% of consumers make a purchase after reading about a product or service on social media/blog- enough said.
6. They build relationships
Influencers build relationships between their followers and your brand. Without that mutual connection, or middle man if you will, it’s a lot harder to start building that relationship.
7. They are involved
An influencer’s career depends on how engaged they are with their followers. The number of engaged followers is more important then the number of followers they have. This shows how many people are actually interacting with the influencer when they talk about the brand, thus, getting more impressions.
8. They know their audience
When you work with an influencer, make sure they know their audience. This can help you understand who their audience will reach when promoting your brand. Influencers will have a great insight and how to best engage with them.
9. They drive traffic
Influencer collaborations drive more traffic to your website, and in turn, convert more leads for you.
10. They give brands access to their target market
You can run ads on Facebook or other social media platforms, and narrow down your audience and this can help to an extent. But, since Influencers have a very targeted audience, you won’t be wasting your money on the wrong group of people. Working with influencers in your niche will no doubt have a loyal following of consumers interested in the product/services that you offer.