10 Reasons Why You Should Use Influencer Marketing

influence marketing

Influencer marketing is not a new concept; however, with the way technology has changed over the years therefore, changes how businesses must use it. Selling a product or service is at the core of pretty much all businesses.The challenge lies not just at having a good product or service to offer, but figuring out how best to market it.

Consumers are no longer convinced by what a brand says about its products; instead, they form their own opinions through information they get from different online and offline platforms. PR companies like Nancy and Behrman of Behrman Communications, believe that a successful brand is an authentic story, well-told. Letting an Influencer tell that story to their loyal audience is one way to tell that story.

So, why should you use Influencer Marketing?

Here are 10 Reasons Why You Need To Start Using Influencer Marketing:

1. They generate sales

Businesses need sales. Influencers generate sales, so many brands are jumping on the  bandwagon. When influencers talk about your product or service, sales start. Choosing the right influencer dictates how much sales and how long it takes.

2. They create content

Influencers create high-quality, engaging content, which makes it good news for brands. They didn’t get to where they were writing bad content, so they can create user-generated content about the brand they are talking about.

3. They build brand awareness

While influencers do generate leads and sales, the brand awareness they build is different then traditional PR strategies. Exposure is important in the saturated retail space, so the more brand awareness you can produce, the better.

4. They are trusted 

Like it or not, consumers are more likely to trust the opinion of their peers than the brand. So partnering with a trusted voice is crucial.

5. They have influence

84% of consumers make a purchase after reading about a product or service on social media/blog- enough said.

6. They build relationships

Influencers build relationships between their followers and your brand. Without that mutual connection, or middle man if you will, it’s a lot harder to start building that relationship.

7. They are involved

An influencer’s career depends on how engaged they are with their followers. The number of engaged followers is more important then the number of followers they have. This shows how many people are actually interacting with the influencer when they talk about the brand, thus, getting more impressions.

8. They know their audience

When you work with an influencer, make sure they know their audience. This can help you understand who their audience will reach when promoting your brand. Influencers will have a great insight and how to best engage with them.

9. They drive traffic

Influencer collaborations drive more traffic to your website, and in turn, convert more leads for you.

10. They give brands access to their target market

You can run ads on Facebook or other social media platforms, and narrow down your audience and this can help to an extent. But, since Influencers have a very targeted audience, you won’t be wasting your money on the wrong group of people. Working with influencers in your niche will no doubt have a loyal following of consumers interested in the product/services that you offer.

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