When you’re a small business startup, it’s important to save as much time and money as possible.This means finding the best tools to help automate your business, without breaking the bank.
Here are seven budget friendly tools that you will want to add right now:
1. Web design.
Everyone knows a professional website makes that first impression you need to make as a startup.The customer’s perception of what your company offers in the mind of visitors. You don’t have to spend a fortune on a website like you might think. Bluehost offers affordable prices on hosting and they have a ton of learning videos on how to set a website/blog up. If you don’t have the time to take to learn how, hiring out such tasks can be done through such sites as Fiverr and UpWork at affordable fees.
Speaking of hiring people, as you get bigger, you most likely will have to bring in some extra help. Many entrepreneurs are choosing to not take on full or even part-time employees, and instead, are tapping into the freelance market on a project-by-project basis.
Companies like UpWork, Fiverr, and Freelancer give you access to talent in all areas, from, web development, to virtual assistants.
3. Project management.
While some companies are good at collecting data, they are not managing it well enough to make sense of it. Simply collecting data is not enough, master data management best practices is something businesses need to understand from the start. This can save you money in the long run. There are many companies that offer affordable packages and first time users deals.
Online advertising is a must these days, but often it is too expensive when you’re not getting results you need. Many startups on a budget are getting creative with advertising. Using social media such as Instagram to promote your business can help you grow it without costing an arm and a leg. There are even companies that will hook you up with an influenster at a fee you can afford. Set up your own account as well and post daily, but don’t be too pushy by just talking about your business. Showing that there’s a person behind your product will build a better customer base.
Getting people to your website is half the battle. Getting them to stay is even harder. An inexpensive tool to get great content to use is Searchmetrics. They just charge $49 per month for search experience optimization, and research tools to analyze your rankings.
6. Payment Form.
Every business needs a way to collect money from the customer, but you don’t need to give someone else most of your profit to do so. Since there are so many payment companies out there these days, some companies are lowering their fees to compete. One such company that is reasonable is Stripe Fees. They charge a flat fee of 2.9% of every transaction, plus an additional 30c per transaction. There are no other fees for processing transactions.
Referrals are a great way to spread the news about your company. When a customer raves about how wonderful your product is to their friend, then they buy from you, it’s priceless! Encourage your customers to refer people to you by offering discounts to them when they purchase again. Another low cost tool is to make business referral cards for them to hand out to people they know. This is way cheaper than joining a referral company and paying for leads that may not even pan out.