Copywriting and Your Blog

If you run a business, you know that you need to market yourself. Even bloggers (yes, this is a business too!) need to get the word out about their blog and any products they might sell.

Usually, you set out to find advertising to promote your blog. But, what if your “copy” is not good? A great ad or landing page needs catchy copywriting to bring the reader (or buyer) in.

What is Copywriting?

 “Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more.” -AWAI

You can hire a copywriter, or you can learn how to be one yourself!

If you already consider yourself a writer, you should think about adding copywriting skill to your list of writing talents. In the long run, you save yourself money promoting yourself and it can help add a trade to your talents.

Blogging is so competitive, you need to convince readers why they should take time to stay on your blog.

Copywriters get paid really well too, so you can pick up some extra writing gigs as well.

Other benefits of being a copywriter:

-You can promote other businesses (thus, adding this qualification to make extra money on your blog)

-You can be up-and-running quickly with very little investment

-Copywriting jobs are some of the highest paid projects for freelance writers

Consider looking into training to become a copywriter to better your writing skills and market yourself-you won’t be sorry!

 

 

 

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